Lady Gaga was recently appointed as Creative Director for Polaroid and oh did she make it worthwhile. We got goo goo for Gaga as she unveiled a futuristic product line that she co-designed for the “Polaroid Grey Label.” Polaroid GL20 Image Capturing Sunglasses. Yaaaaaaaas, new technology. OMG! We love it!
Check her out conducting major fashion business at the 2011 International Consumer Electronics Show at the Las Vegas Convention Center January 6, 2011. The intl pop star addressed the fans and industry reps while she gave a demonstration and said, “Smile! You’re so fuc*ing famous!” and she took a photo of the audience. “You can come to one of my shows and wear them. Take pictures of me dancing on stage,” Love her!
Soon, the company will release a version that allows instant upload to social media sites…oh boy! Twitpics galore!!! lol. To date, there is no release date published; however Polaroid wrote this as the product press release:
• Merges Fashion With Photography: Never before has the world seen fashion, photography and technology come together in one, singular product.
• Tells Your Story to the World: Users can instantly capture or upload photos with the built-in camera and then display the images on the glasses’ LCD screens for others to see.
• Expresses True Artistry and Originality: Only Lady Gaga could create a hybrid that’s part fashion statement, part revolutionary technology and part tool for self-expression.
HAWT!
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