Take a look at the newest high-fashion couture dress to hit the runway. It’s uniquely crafted, with intricate details within the fringes and the collar creates a unique design. There is no doubt this dress is high-fashion. But what’s the catch? Well the only material used in this design is toilet seat covers. Yes, you heard me correctly. Not only can people say you are full of sh*t you can actually look the part too!

TOLETTA, a Canadian manufacturer put fashion designer, Laura Dreger up for the challenge. She was to design the world’s first couture paper dress from disposable toilet seat covers. This is definitely one way to promote a product. Are people starting to use the “squat” method instead of taking the time to line their toilet seat?

In an article in Marie Claire Magazine Dreger said, “The dress took me over 100 hours to make and required more than 520 seat covers. When the idea was presented to me I said yes because I knew it would be fun and unique. Besides, it’s not every day that I get to be the first in the world to make a paper dress from disposable toilet seat covers.”

Would you wear it? Well, Lindsay Goff would! Goff is the campaign’s model who is also competing for Miss Canada 2011 and the face of Lady Venom Cosmetics.

According to the TOLETTA brand, it is a niche product that markets to women ages 20-45 who care about their personal hygiene in public bathrooms. A percentage of the proceeds go to Breast Cancer Research (pink packs) and Child Poverty Awareness (blue packs). Tissues are made from large sheets of 3ply toilet paper which are 20% larger and 42% thicker than other brands plus they’re flushable and biodegradable. Each pack contains 5 toilet seat covers and retails for $2.49 – $3.49 USD. This is one company that I do not foresee being flushed down the toilet anytime soon.

Despite the possibility of the dress being extremely see through and making a noisy grand entrance the plus side is you would be incredibly sanitary! You just better hope it doesn’t rain. So the next time you cover-up the bacteria invested public toilet seat, reach for a TOLETTA sheet and just imagine the possibilities.

Photos and behind-the-scenes video are available at: www.toletta.com/paperdress

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How gorg is this yellow wool blouse. “I need, I want!”

Livia Firth, wife of actor Colin Firth (The King’s Speech) wears eco-friendly garb so fabulously well.

Yellow repurposed wool Bette blouse, from a selection
By Karen Caldwell karencaldwelldesign.com
Clutch, from a selection
By Roger Vivier from rogervivier.com

Custom upcycled suit dress (one of her husband’s), £285
By Junky Styling junkystyling.co.uk
Fleur studs, £800
By Cred Jewellery credjewellery.com
Shoes, from a selection
By Roger Vivier rogervivier.com
Vintage brooch Livia’s own

Indigo Ahimsa silk and hemp gown, £2,200
By Prophetik at My Sugarland mysugarland.co.uk

Custom black open-back gown, £1,000
By Nina Skarra ninaskarra.com
Fairtrade “Livia Firth Heart Necklace” £55
Livia for Made at Eco Age eco-age.com
Clutch and shoes, from a selection
By Roger Vivier rogervivier.com

Images by Will Whipple via Guardian

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According to Amanda He, the gorgeous designer of Rocaille Jewellery, the name refers to “a whimsical, opulent and romantic artistic style that originated in 18th century Europe.”  Oh really? How fab! Fashion and art are one in the same and Amanda has created an artistic concept, that not only compliments your couture garb, but feeds your need for complete originality. Who wants to see someone else on the red carpet wearing the same “borrowed” necklace? Rocaille is comprised of two different collections, one of which is one of a kind! Not only that, but each reworked piece has a collectible signifcance and a story all its own.

Being the thrift-whores that we are, Fashion de arte HEARTS Amanda’s antique/heirloom statement pieces and we especially have the HAUTES for…

Boudica

This edgy necklace stars a bold Aries ram with large curled horns pendant by Celebrity NY (c 1970), hung from multiple gold and silver-tone vintage chains.  The ram pendant is an exquisitely crafted piece with fine facial and horn details.

Amalie

This dramatic bib necklace is opulent and edgy.  A heavy ornate choker (c 1950) is the frame of the necklace with multiple vintage chains layered below. A sparking rhinestone pendant c 1930 is featured in the center.

Agnes

This statement necklace is an array of faceted grey quartz and bold vintage embellishments – large silver tone chain interlaced with a gold tone woven chain and two Art Deco rhinestones necklaces, adorned with an ornamental flower earring c 1920.

In the words of Rachel Zoe…BA-NANAS! Ha.

Images and Descriptions via Rocaille

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Eco-Fashionistas! Reduce your water footprint!

Pssst….Did you know that the average pair of jeans uses about 42 liters of water in the finishing process (wash, dry, repeat)?  Levi’s new WaterLess collection reduces the water consumption by an average of 28%, with some new products by as much as 96%. The first WaterLess products will hit stores in January and will include over a dozen classics from 501s, 511s, to 514s.  The spring 2011 product lines will debut more than 1.5 million pairs of jeans made with the WaterLess method, saving more than 4 million gallons of water. Even better, the “old school” rigid finish Levi’s use virtually no water in their production. Now that’s ecoCHIC!

According to  Carl Chiara (Director, Levi’s Brand Concepts & Special Projects), “What’s cool is that we’re still using the same materials and techniques to create the same great styles and finishes our customers love – and that we love, too – but we’ve reduced water’s role.”

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Images: Ecouterre

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Erin O’Connor is a model, turned fashion designer who recently launched a capsule collection (along with friend, Kate Halfpenny) of statement tees and bags called She Died of Beauty. We HEART the “She Died of Perfection” tee and even better, they are sustainable.  The homepage of their website, simply states, “there is no reason why style and conscience can’t co-exist!” We concur.

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