Illustrations by Swedish artist Myltan aka Hannah Müller. Brilliantly detailed…

© Hanna Müller. Contact her @ hanna@loudmajor.com

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Take a look at the newest high-fashion couture dress to hit the runway. It’s uniquely crafted, with intricate details within the fringes and the collar creates a unique design. There is no doubt this dress is high-fashion. But what’s the catch? Well the only material used in this design is toilet seat covers. Yes, you heard me correctly. Not only can people say you are full of sh*t you can actually look the part too!

TOLETTA, a Canadian manufacturer put fashion designer, Laura Dreger up for the challenge. She was to design the world’s first couture paper dress from disposable toilet seat covers. This is definitely one way to promote a product. Are people starting to use the “squat” method instead of taking the time to line their toilet seat?

In an article in Marie Claire Magazine Dreger said, “The dress took me over 100 hours to make and required more than 520 seat covers. When the idea was presented to me I said yes because I knew it would be fun and unique. Besides, it’s not every day that I get to be the first in the world to make a paper dress from disposable toilet seat covers.”

Would you wear it? Well, Lindsay Goff would! Goff is the campaign’s model who is also competing for Miss Canada 2011 and the face of Lady Venom Cosmetics.

According to the TOLETTA brand, it is a niche product that markets to women ages 20-45 who care about their personal hygiene in public bathrooms. A percentage of the proceeds go to Breast Cancer Research (pink packs) and Child Poverty Awareness (blue packs). Tissues are made from large sheets of 3ply toilet paper which are 20% larger and 42% thicker than other brands plus they’re flushable and biodegradable. Each pack contains 5 toilet seat covers and retails for $2.49 – $3.49 USD. This is one company that I do not foresee being flushed down the toilet anytime soon.

Despite the possibility of the dress being extremely see through and making a noisy grand entrance the plus side is you would be incredibly sanitary! You just better hope it doesn’t rain. So the next time you cover-up the bacteria invested public toilet seat, reach for a TOLETTA sheet and just imagine the possibilities.

Photos and behind-the-scenes video are available at: www.toletta.com/paperdress

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London based photographer Ausra Osipaviciute infuses photography and digital art in this Black Swan inspired editorial.

Photography & Post-Production: Ausra Osipaviciute
Styling: mimi.c (aka Milda Cergelyte)
Make-Up, Hair & Body-Paint: Greta Babarskaite and mimi.c
Model: Indre Grigaliunaite (BMM)

Shoes: Deichmann

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V Magazine recently named Lady Gaga as their new fashion and art columnist and boy are we excited. According to WWD, her first piece will debut in the May 12th issue and as per her twitter, she soon plans to resurrect “TRANSMISSION GAGAVISION” episodes. The best part of all of this is that she was able to get her ‘monsters’ involved in her “Drawn This Way” contest.  The winner will be announced tomorrow and the illustration will run with the column so we shall see shall we digital fashion girls!

Images: Illustration. Editorial: Marc Jacobs and LG in V Magazine’s Fall 2010 issue

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♥♥♥ “Dear future lover, find me in Paris…” ♥♥♥

This print is for the romantic, hopeless, dreamer. Perfect gift for someone that knows that their soul-mate is out in the world waiting patiently to be found by you. Also nice for sisters, best-friends, our expats living abroad. It was made from an old vintage map of Paris.

Illustrations are by Muriel Blanc. Measures 5in wide and 7in tall and is printed on 100% cotton canvas photo paper! Get it!

♥ Kiss Kiss ♥

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Alberto Seveso is a freelance graphic designer from Rome, Italy. O-EMM-GOSH! He is so fabulously talented!  According to Click For Art, he combines vector style graphics and stunning photography with dramatic, inspiring results and they say that he is one of the hottest digital artist’s in the World right now.  Gasp…Swoon…

Client: Nikon Coolpix Colour DNA

Illustrations: Ingrid Baars & Alberto Seveso
Art Director: Stefan Leendertse & Carsten Van Berkel
Agency: Duval Guillaume

He uses a technique called “sperm-shaping,” which simply derives from the form/shape of some vectors very similar to the sperm. See photos for reference. lol.  For our FDA sexy geeks, he has no preference in using PC over a MAC, however he started in Delux Paint until he discovered Adobe Photoshop. At that time he switched to PC and sole began using PhotoShop and Illustrator programs. Believe it or not, he doesn’t draw by hand very well.

Anatomy would have been so much more interesting if we had these images to reference eh?

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Iain Crawford, the London based beauty and fashion photographer who boasts clientele from Harpers UK, Lancome, and Italian Grazia to Allure and Vogue, uses color, texture, and movement to create extreme, yet breathtaking imagery. Fashion de arte is all about visuals, Iain’s work speaks for itself.

All images are copyright Iain Crawford.

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