TOLETTA- Have No Fear, The Pee’s on Us!

Take a look at the newest high-fashion couture dress to hit the runway. It’s uniquely crafted, with intricate details within the fringes and the collar creates a unique design. There is no doubt this dress is high-fashion. But what’s the catch? Well the only material used in this design is toilet seat covers. Yes, you heard me correctly. Not only can people say you are full of sh*t you can actually look the part too!
TOLETTA, a Canadian manufacturer put fashion designer, Laura Dreger up for the challenge. She was to design the world’s first couture paper dress from disposable toilet seat covers. This is definitely one way to promote a product. Are people starting to use the “squat” method instead of taking the time to line their toilet seat?
In an article in Marie Claire Magazine Dreger said, “The dress took me over 100 hours to make and required more than 520 seat covers. When the idea was presented to me I said yes because I knew it would be fun and unique. Besides, it’s not every day that I get to be the first in the world to make a paper dress from disposable toilet seat covers.”

Would you wear it? Well, Lindsay Goff would! Goff is the campaign’s model who is also competing for Miss Canada 2011 and the face of Lady Venom Cosmetics.
According to the TOLETTA brand, it is a niche product that markets to women ages 20-45 who care about their personal hygiene in public bathrooms. A percentage of the proceeds go to Breast Cancer Research (pink packs) and Child Poverty Awareness (blue packs). Tissues are made from large sheets of 3ply toilet paper which are 20% larger and 42% thicker than other brands plus they’re flushable and biodegradable. Each pack contains 5 toilet seat covers and retails for $2.49 – $3.49 USD. This is one company that I do not foresee being flushed down the toilet anytime soon.
Despite the possibility of the dress being extremely see through and making a noisy grand entrance the plus side is you would be incredibly sanitary! You just better hope it doesn’t rain. So the next time you cover-up the bacteria invested public toilet seat, reach for a TOLETTA sheet and just imagine the possibilities.
Photos and behind-the-scenes video are available at: www.toletta.com/paperdress
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